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The Almanac · Monthly issue LATEST

July 2026

A look at what happened in the Shopify App Store in July 2026.

Aggregate and category-level throughout. No individual app data on this page.

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Activity record

224

Apps launched

23,258

Cumulative apps

697

Reviews posted

4.64

out of 5

Mean rating of reviews

7%

of reviews

1-2 star share

The 27th-busiest launch month on record, down 54% vs a year earlier, 100.0% of all apps that existed by then.

launches (24 mo)

This month is still in progress: the counts above are month to date and keep growing until it closes. Month-over-month comparisons resume once it does.

Top categories by launches

  1. 1SEO19 launched
  2. 2Analytics16 launched
  3. 3Upsell and cross-sell11 launched
  4. 4Pricing optimization9 launched
  5. 5Legal8 launched
  6. 6Chat8 launched
  7. 7Discounts7 launched
  8. 8Returns and exchanges7 launched

Top categories by reviews

  1. 1Marketplaces85 reviews
  2. 2Ads79 reviews
  3. 3Shipping57 reviews
  4. 4Order tracking51 reviews
  5. 5Page builder45 reviews
  6. 6Badges and icons44 reviews
  7. 7Upsell and cross-sell36 reviews
  8. 8Banners31 reviews

Where to build right now

Current opportunity signals across the Shopify app market, from the latest weekly scoring run. Category-aggregate only.

Top 5 opportunities - gap intent

Categories where whitespace, merchant pain, and demand all line up.

  1. MarketplacesPrime· 221 apps
  2. AdsPrime· 359 apps
  3. Email marketingBlazing· 384 apps
  4. SMS marketingHot· 152 apps
  5. Loyalty and rewardsHot· 374 apps

Top 5 opportunities - beat intent

Categories where incumbents are weak and beatable.

  1. MarketplacesPrime· 221 apps
  2. AdsPrime· 359 apps
  3. DropshippingBlazing· 573 apps
  4. Payment experienceHot· 83 apps
  5. Sourcing options - OtherHot· 88 apps

Top 5 opportunities - validate intent

Categories with proven, durable merchant demand.

  1. Loyalty and rewardsHot· 374 apps
  2. AdsPrime· 359 apps
  3. Email marketingBlazing· 384 apps
  4. Upsell and cross-sellStrong· 1000 apps
  5. MarketplacesPrime· 221 apps

Categories heating

Review velocity in the last 30 days.

  1. Legal+2,402 reviews
  2. Returns and exchanges+2,265 reviews
  3. Upsell and cross-sell+1,631 reviews
  4. Marketplaces+1,163 reviews
  5. Product bundles+1,088 reviews
  6. Email marketing+783 reviews
  7. Dropshipping+723 reviews
  8. Shipping+714 reviews

Categories cooling

Categories where declining apps grew most.

  1. Dropshipping50 apps slipping
  2. Upsell and cross-sell48 apps slipping
  3. SEO36 apps slipping
  4. Discounts35 apps slipping
  5. Shipping32 apps slipping
  6. Page builder26 apps slipping
  7. Inventory sync24 apps slipping
  8. Chat23 apps slipping
Older: June 2026All issues

This record is intentionally aggregate. Apps Almanac is derived market intelligence; we do not republish per-app Shopify data on public surfaces. Per-app signals (scores, trajectories, components) are available inside the app for signed-in users.

Apps Almanac is an independent service - not affiliated with, endorsed by, or sponsored by Shopify Inc. "Shopify" is a trademark of Shopify Inc. We analyze only public listing data. We do not train or fine-tune any AI model on the scraped data.

Data sources · Methodology · Freshness

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How these numbers are computed: methodology.