Public · Compliance & posture

Our data posture, in plain language

Effective 2026-05-24. We update this date whenever the posture described below materially changes.

Apps Almanac is an independent market-intelligence service for everyone in the Shopify app world: builders, app owners, merchants, researchers, and agencies. We turn public Shopify App Store listing information into our own derived signals: opportunity scores, merchant-pain themes, and category trends. We are not affiliated with, endorsed by, or partnered with Shopify Inc. "Shopify" is a trademark of Shopify Inc. and is used here only to describe the market we cover.

We've made deliberate choices about what we will and won't do with that data. Here's the posture, in plain language.

We sell our analysis, not Shopify's data

Everything we publish is a derived signal our own computed read on the market, not a copy of Shopify's listings. We don't republish the App Store as a directory, and we don't position the product as "Shopify data." Our value is the analysis on top, not the underlying listings.

We use only public listing information

We work from information that's already public on the App Store. We don't use any private, authenticated, or merchant-only surface, and we don't touch data behind a login. Private metrics like install counts and revenue aren't ours to know, so we never show them.

We gather gently and identify ourselves

We collect public listing information on a calm, regular cadence never aggressively, never anonymously. We identify our service clearly and respect the public store's stated access rules. If the store ever asked us to stop, we would.

We don't republish per-app numbers in public

On public pages like this one, our reports, and category leaderboards, we keep everything at the category level. Public pages never name an individual app alongside its raw star rating or review count that would just be a mirror of someone else's listing. The per-app detail lives behind a sign-in, for people using the tool to make a decision.

We never quote a review word-for-word

Merchant complaints are powerful signal, but a person's review is theirs. We surface complaint themes and patterns how often an issue comes up across a category never the verbatim text of any individual review.

We don't let our app data be embedded elsewhere

We don't offer per-app embed widgets or framed snippets that other sites could use to re-display App Store numbers. Category-level signals are general enough to share; per-app figures stay inside the product.

You can ask us to remove something

We organize public information we don't control the App Store listing itself. If you're a developer and would prefer your app not appear in our analysis, or you spot something that looks wrong, our data sources page explains exactly what we cover and how to ask us to remove it. We also keep an errata log of data-quality corrections.

We review this posture against the Shopify App Store's published terms on a regular schedule, and we tighten it whenever the rules move. The goal is simple: be the most useful independent read on the Shopify app market, built in a way we're comfortable explaining in the open.

See also: data sources · methodology · data freshness · terms · privacy.