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The Almanac · Monthly issue

August 2025

A look at what happened in the Shopify App Store in August 2025.

Aggregate and category-level throughout. No individual app data on this page.

Activity record

483

-1 vs prev

Apps launched

13,555

Cumulative apps

22,520

810 vs prev

Reviews posted

4.77

out of 5

Mean rating of reviews

4%

of reviews

1-2 star share

Month-over-month changes: launches -1, reviews +810.

Top categories by launches

  1. 1Analytics28 launched
  2. 2SEO26 launched
  3. 3Chat25 launched
  4. 4Upsell and cross-sell16 launched
  5. 5Discounts15 launched
  6. 6Shipping15 launched
  7. 7Product reviews13 launched
  8. 8Product content12 launched

Top categories by reviews

  1. 1Upsell and cross-sell2,324 reviews
  2. 2Email marketing1,773 reviews
  3. 3Product bundles1,643 reviews
  4. 4Marketplaces1,512 reviews
  5. 5Product variants1,451 reviews
  6. 6SEO1,429 reviews
  7. 7Dropshipping1,275 reviews
  8. 8Loyalty and rewards1,169 reviews
Older: July 2025All issuesNewer: September 2025

This record is intentionally aggregate. Apps Almanac is derived market intelligence; we do not republish per-app Shopify data on public surfaces. Per-app signals (scores, trajectories, components) are available inside the app for signed-in users.

Apps Almanac is an independent service - not affiliated with, endorsed by, or sponsored by Shopify Inc. "Shopify" is a trademark of Shopify Inc. We analyze only public listing data. We do not train or fine-tune any AI model on the scraped data.

Data sources · Methodology · Freshness

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How these numbers are computed: methodology.